Our purpose is to restore integrity and simplicity to wellness:

So you can trust what you put into your body is pure, powerful, and designed to fit effortlessly into your life.

Our story starts with a question...

What if the multivitamins we trusted were actually working for us?


The Truth About Supplements That changed everything

When the world shut down during COVID, our founder, Corinne Barranco—a nurse on a mission—began researching supplements to protect her patients. What she discovered shocked her! Traditional supplements were packed with low-quality ingredients, inactive forms our bodies can’t absorb, sugars, gums, fillers, and artificial additives- all hidden behind clever marketing. That’s when she knew—it was time for a change!

The YES Standard Was Born

That moment of truth sparked a divine calling to create something better—a product that would restore integrity to wellness by being clean, effective, effortless and delicious. Because wellness needed to be smarter, not harder.

The Truth About Supplements That changed everything

When the world shut down during COVID, our founder, Corinne Barranco—a nurse on a mission—began researching supplements to protect her patients. What she discovered shocked her! Traditional supplements were packed with low-quality ingredients, inactive forms our bodies can’t absorb, sugars, gums, fillers, and artificial additives- all hidden behind clever marketing. That’s when she knew—it was time for a change!

The YES Standard Was Born

That moment of truth sparked a divine calling to create something better—a product that would restore integrity to wellness by being clean, effective, effortless and delicious. Because wellness needed to be smarter, not harder.

  • Clean

    No synthetic fillers, no animal derivatives, no shortcuts.

  •  Effective

    Bioavailable nutrients in liquid form for fast, real absorption.

  • Effortless

    No pills, no scoops, no refrigeration, no guesswork—just one shot.

  • Delicious

    Wellness should taste as good as it makes you feel.

The Journey To Our formula

Once the vision was clear, we began with a year of research, hunting for the most bioavailable, effective forms of essential vitamins and minerals. But turning that vision into reality meant facing over 100 rejections.

Labs dismissed the idea: "That’s not possible." Others pushed for preservatives, fillers, and cheaper alternatives—but compromise was never an option. After testing 77 labs, our team finally found a partner in California willing to embrace clean formulation and innovation.

The Breakthrough

The first sample was a breakthrough—a moment of tears and triumph. But the work wasn’t over. Bioavailable minerals are notoriously bitter, and crafting a refreshing, clean taste took two years of refinement, countless tweaks, and even a cross-country trip.

Then came another hurdle: manufacturing. Most labs couldn’t accommodate YES’s small-batch, high-integrity approach. After many more "no’s," we found a team aligned with our mission, and now the real magic begins!

Our uncompromizing principles

We eliminate the guesswork by clearly listing every ingredient, its source, and its purpose- no vague terms, no hidden fillers. Our labels and online resources break down the science, sourcing, and benefits in plain language, so you always know exactly what you’re consuming and why it matters.

We exclude synthetic fillers, artificial additives, and cheap chemical forms- because what you don’t put in your body matters just as much as what you do. Our formulas are precisely dosed with only what your body needs: bioactive, bioavailable ingredients in their most effective forms, so you get nothing extra, nothing wasted just pure, intentional nourishment.

Busy lives shouldn’t have to compromise on health. That’s why we created one clean shot- no confusion, no hassle, just effortless wellness that fits seamlessly into your daily routine and delivers real results. Because taking care of yourself should be the easiest part of your day.

We craft each formula to support your body’s natural rhythm, delivering steady, sustainable energy- so you stay powered for what matters most, without the spikes, crashes, or trade-offs.

We believe your best work, leadership, and impact all begin with how you feel. That’s why YES is designed to be felt—so you experience the difference in your energy, focus, and vitality from the very first shot.

We believe label literacy is a life skill—not a mystery. We break down the science, expose the fine print, and give you the tools on our blog to decode wellness, trust your choices, and advocate for your health with confidence.

We believe regenerative choices don’t just protect the planet- they inspire others to do the same. That’s why we source, package, and educate with intention as much as possible, because true wellness includes the health of the earth and the communities we touch.

Peak Behind The Scenes

Follow along as we build YES